We're hiring our first dedicated Growth Marketing Manager to work directly alongside our founding team. You'll own paid acquisition, lifecycle marketing, and conversion optimization across both sides of our marketplace — buyers and sellers.
This is a hands-on role. You will be in Meta Business Suite, Google Ads, Klaviyo, and Google Analytics every day. You own paid and lifecycle channels end-to-end, including the creative generation lifecycle for social, from UGC and influencer partnerships through rapid test-and-iterate cycles.
We're in active experimentation mode. This role is the right fit if you want to come in with a clear thesis & playbook from prior wins, design tests, read results, and decide what's next.
What You'll Own
- Paid acquisition strategy and execution across Meta and Google, hands-on in-platform
- Creator-led advertising on Meta, including sourcing UGC creators and influencer partners, briefing creative, and running test-and-iterate cycles
- Lifecycle and email marketing in Klaviyo: flows, campaigns, segmentation, performance
- Conversion rate optimization recommendations across the funnel, from ad click to purchase
- SEO/AEO strategy as AI-driven search becomes a primary discovery channel
- Performance reporting and experimentation roadmap — hypothesis generation, test design, reading results, deciding what's next
- Cross-channel attribution and budget allocation
What You Bring
- 3-5 years of hands-on growth marketing experience at a consumer product, DTC, or marketplace brand
- A proven playbook for successful paid campaigns across Meta and Google, with specific examples of campaigns you've run, what worked, and why
- Experience with creator-led advertising on Meta — sourcing UGC, briefing creators, managing influencer partnerships, and iterating creative quickly based on performance data
- Direct in-platform experience with Meta Business Suite, Google Ads, Google Analytics, Google Search Console, Google Merchant Center, and Klaviyo
- Deep fluency using AI tools like Claude for data analysis, experimentation, and workflow automation to drive performance across growth, marketing, and product
- Track record of running experiments end-to-end: hypothesis, test design, analysis
- Strong writing – can hold the brand voice line in emails, ad copy, and landing pages
- Comfort with ambiguity, scrappiness, and ownership
Requirements:
• 2+ years of work experience with Facebook Ads
• 2+ years of work experience with Google Ads
Who You Are
- You want to be hands-on, not just strategize
- You're excited to be a right-hand partner to a founder, not just execute tasks
- You care about outcomes, not vanity metrics
- You're driven by a high-growth, early-stage environment
- You take ownership of the business, not just your scope
- You move fast, test often, and own results
Nice to Have
- Experience at a marketplace or two-sided platform
- AEO and LLM-citation strategy experience
- Background in considered-purchase or high-AOV categories
- Experience auditing and replacing underperforming agency relationships
Compensation and Benefits
- $90,000 - $110,000 base salary + equity
- Health and dental insurance
- PTO & generous company holidays
- Ground-floor opportunity at a fast-growing startup & ability to grow with the company
- Onsite in our office, in prime Flatiron, NYC
